Shani Grimmond is an Australian beauty guru known for sharing her extensive beauty knowledge on her self-titled YouTube channel, which she launched on November 12, 2011. Before gaining popularity on YouTube, she posted blogs on her Tumblr titled "Vans and Spraytans" before transitioning to a self-titled Tumblr blog. Shani is also the founder of the Sylk Swim swimwear company. Her influence extends to Instagram, where she has amassed over 1.3 million followers. One of her most popular YouTube videos, posted in July 2015, features her detailing her beauty routine while preparing for a night out clubbing.