Sarah Therese is a well-known beauty and fashion YouTuber who has gained a significant following by vlogging her pregnancy journey and post-partum life, in addition to her beauty content. Her YouTube channel has amassed over 1.1 million subscribers since she started it in June 2011 under the username SarahHeartsSparkle. Her first video, "How To: Crimp, Curl, Wave and Straighten Hair With A Flat Iron," marked the beginning of her journey in the digital beauty community. Due to her growing popularity, she created a separate YouTube channel called YoungMamaVlogs, dedicated specifically to her family life.