Rainbow ASMR, whose real name is Lela Anderson, is a notable figure in the ASMR community, particularly for being one of its youngest successful members. She launched her YouTube channel in June 2017 and quickly gained popularity with her creative ASMR videos. Her content, which includes roleplaying scenarios and makeup application, has amassed her more than 460,000 subscribers and over 40 million total views. Her first video, "ASMR-(role-play) mean popular girl does your makeup," was uploaded a few months after she created her channel and set the tone for the engaging and immersive content that would follow.