Rainbow ASMR, whose real name is Lela Anderson, is a notable figure in the ASMR community, particularly for being one of its youngest successful members. She launched her YouTube channel in June 2017 and quickly gained popularity with her creative ASMR videos. Her content, which includes roleplaying scenarios and makeup application, has amassed her more than 460,000 subscribers and over 40 million total views. Her first video, "ASMR-(role-play) mean popular girl does your makeup," was uploaded a few months after she created her channel and set the tone for the engaging and immersive content that would follow.

Career & Family Life

Several of Lela's most popular videos showcase her applying makeup in various roleplay scenarios, a niche that resonates well with her audience. She has also experimented with applying shaving cream or lotion directly onto the microphone, adding a unique sensory experience for her viewers. Lela's personal life occasionally makes an appearance in her videos, such as when she featured her dogs in a January 2019 upload. Additionally, she shares a connection with other ASMR artists like Gibi ASMR, with whom she shares a common interest in makeup roleplay ASMR videos.