Kapri Rich rose to fame by starring alongside her parents and siblings on the YouTube channel "It's R Life," previously known as "The Rich Life." The family vlog channel, created in August 2016 and rebranded in 2018, has garnered over 1.3 million subscribers and more than 328 million views. The channel's popularity soared with engaging content, including one of their most viewed videos, "CAME HOME TO A BREAK IN!!!," which earned over 2 million views since its posting in July 2017. Another notable video featuring Kapri is "Evie Brinley and Kapri's 1st Cheer Performance! New Team!" which received over 48 thousand views within its first week.