Jemma Middleton, wife of Daniel Middleton, also known as DanTDM or TheDiamondMinecart, has carved out her own space as a social influencer with over 280,000 followers on her xjemmamx Instagram account. She launched her own YouTube channel under the name Jemplaysmc, where her first video, "Minecraft Mini-Game | JemPlaysMC plays Hot Potato! | Episode 1," was posted on August 19, 2013. However, by April 2015, she had not posted a new Minecraft video since November 2013. Jemma has occasionally appeared in Daniel's videos and has partnered with Posh Peanut, a baby clothing company. Additionally, she has created an Instagram page for her two pugs, Ellie and Darcie.