Itati Lopez is a beauty guru who has gained significant recognition for her self-titled YouTube channel. Known for her makeup tutorials, cosmetic equipment reviews, and personal vlogging story times, she has amassed a substantial following. Since launching her YouTube channel in June 2018, Itati has seen her audience grow to more than 160,000 subscribers and her videos garner over 24 million total views. In addition to her YouTube presence, she shares aspects of her lifestyle on her Instagram account, itati3211.