Isabelle Graff is a social media star and model for The Hoodie House, who has amassed a significant following on various platforms. On her TikTok account, isabelle.graff, she has earned over 550,000 followers by regularly posting makeup tutorials, get-ready-with-me videos, vlog-style content, and unboxing hauls. One of her get-ready-with-me videos, posted in January 2023, became particularly popular, garnering more than 30 million views. She also maintains an Instagram presence with her account, isabellegraff, which she created in May 2012 and has since attracted 10,000 followers.