Michel Orekhov, better known as HypeMyke, is a popular YouTube creator who has gained fame for his "3AM" horror challenge videos. His channel, HypeMyke, boasts more than 2 million subscribers, and he has successfully expanded his brand by selling merchandise through his Hype Myke web store on Teespring. HypeMyke's first "3AM" challenge video, titled "NEVER DO A CANDLE SPELL AT 3AM (THIS IS WHY) I JESTER GETS POSSESSED," was posted in May 2018. Since then, his videos "*SCARY* DO NOT CALL TALKING ANGELA AT 3 AM! (I LOST MY VOICE)" and "(GRANNY IS HERE) PLAYING GRANNY AT 3 AM AND SHE CAME TO US!" have become particularly popular, each surpassing 3 million views.