Hayes Grier gained fame on the 6-second video app Vine and as a member of the Magcon Boys when the group formed in September of 2013. He is the younger brother of fellow web star Nash Grier and is extremely active on Instagram, where he's earned over 7 million followers. His rise to fame was significantly boosted when he posted a video of his brother Nash on a rooftop, which was retweeted by fellow Vine sensation Tiffiny Semashko. This publicity helped launch both his and Nash's success. Hayes joined DigiTour to travel across the country, meeting and performing for his most passionate fans. In 2014, he launched a clothing line with his brother Nash and Cameron Dallas through Aeropostale and was later selected as a cast member for season 21 of Dancing with the Stars.