Emma Chamberlain is a lifestyle vlogger whose self-titled YouTube channel has amassed over 12 million subscribers through a diverse range of content, including vlogs, lookbooks, DIYs, and hauls. In 2019, she gained significant recognition, being featured on the TIME 100 Next list and winning a Teen Choice Award for Choice Female Web Star. She was also named Social Star of 2020 at the People's Choice Awards. Although she created her YouTube channel in June 2016, her first video, "City Inspired Summer Lookbook 2017," was posted a year later. That same year, she launched her podcast, Stupid Genius, which quickly reached number one in 50 countries and was later rebranded to Anything Goes. Additionally, Emma ventured into the business world by launching her own coffee brand, Chamberlain Coffee, in 2019.