Emilio Martínez is a social media phenomenon who initially gained recognition through his emiliovmartinez Instagram account and the Martinez Twins YouTube channel, which he runs with his twin brother Iván Martínez. Beyond Instagram and YouTube, Emilio has found even greater fame on his self-titled TikTok account, where he shares lip syncs, trending dance routines, and collaborations with other personalities, amassing over 14 million fans. Growing up, he played soccer and dreamed of becoming a professional player. His journey into social media began in November 2015 when he posted his first Instagram picture. His friend Rubén Beasley encouraged him to start a YouTube channel, and they have collaborated on the platform multiple times. In January 2017, Emilio and his brother joined the popular web group Team 10 but left in November of the same year. In an interview on the Univision news show Aquí y Ahora in 2017, Emilio and Iván shared that they experienced poverty and hunger before achieving fame.