Cole LaBrant is a prominent social media star who gained widespread recognition for co-managing the popular YouTube channel, The LaBrant Fam, with his wife Savannah LaBrant. The channel, initially known as Cole and Sav, features entertaining family content including announcements and pranks that often involve Savannah's daughter, Everleigh. Their engaging videos have attracted over 12 million subscribers. Cole's initial rise to fame was through the Vine collaboration channel Dem White Boyz, which he managed alongside friends Baylor Barnes and John Stephen Grice. Their popularity led to a contract with Water Bluff Clothing, Co. in 2013. In 2016, Cole further showcased his versatility by competing with his mother on The Amazing Race 28. His influence extends to TikTok, where his thesupercole account boasts over 22 million fans, largely due to his comedic skits and dance routines with Savannah and Everleigh.