CloeCouture, whose full name is Cloe Feldman, is a popular YouTube beauty guru known for her makeup and fashion videos. She amassed over 6 million subscribers on her channel, with several of her videos garnering over 5 million views. Cloe gained significant attention in 2018 by helping to spark the viral "Yanny vs. Laurel" audio clip phenomenon through a Tweet that asked her followers what they heard. Despite announcing her departure from YouTube in February 2020, she made a comeback in June 2022. Cloe began her YouTube journey at the young age of 13 and was featured in a September 2011 Wall Street Journal article titled "Mixing Makeup for the Webcam." Additionally, she has a strong Instagram presence, boasting more than 850,000 followers.