Carly Sarah, a Filipino-Canadian social media superstar, gained widespread recognition for her lip-sync and dance videos on Instagram, along with content imported from platforms like Triller and TikTok. Before her original Instagram account was deleted, she had amassed over 500,000 followers. She then launched a new Instagram account under the name rly.cxrlyyy. Carly has also served as a brand ambassador for Fashion Nova and Roots, with her social media influence starting to soar in 2017. Apart from Instagram, Carly has garnered 330,000 subscribers on her self-titled YouTube channel, where she frequently shares makeup and beauty-related videos. One of her most popular videos, showcasing her technique for styling her hair edges, has received over 1.8 million views since its release in February 2018.