BeautyNezz, whose real name is Joy, is a prominent beauty and fashion YouTuber known for her discussions on the latest trends in beauty and fashion across both the Netherlands and America. She launched her YouTube channel, initially named JoyBeautyNezz, in March 2014, and her first video titled "Mega Primark Essen Shoplog 2014" was posted that same month. Joy's channel saw significant growth, and she reached the milestone of 500,000 subscribers in March 2017. Her morning and evening routine videos have become particularly popular among her viewers, contributing significantly to her success on the platform.