Babyyrinaa is a trending dance and lip-sync performer who rose to fame through her self-titled TikTok account, amassing an audience of more than 600,000 followers. She initially gained popularity by posting hair tutorials and made her TikTok debut in March of 2020 with a video captioned, "things i get alla time, like i care or sum IDC." One of her most popular TikToks, a lip-sync compilation, went viral, garnering more than 1 million total views. She has also collaborated with the wig brand MegaLookHair, further cementing her influence in the beauty and fashion niche.