Ava Jules is a prominent YouTube vlogger who runs a self-titled channel where she shares makeup and beauty tutorials, product reviews, haul unboxings, and personal vlogs. Since launching her channel in December 2013 under the name beautybyava, which she later changed to Ava Jules, she has amassed over 1.6 million subscribers. One of her most popular videos, "bikini collection try-on 2018 *sorry mom LOL*," has garnered over 6 million views since its release in June 2018. Additionally, she has collaborated with brands like Burts Bee's, with a TikTok video about the brand reaching over 3.9 million views in November 2021.