Amy Macedo is a prominent content creator known for her beauty tips, tutorials, product reviews, and other engaging video content on YouTube. She launched her self-titled YouTube channel in May 2013 under the username MacedoBeauty, and posted her first video, "Daily Makeup Routine," that same month. Over the years, she has garnered a substantial following, attracting more than 1 million subscribers to her channel. In December 2015, Amy expanded her online presence by creating a secondary vlog channel called AmyMacedoVlogs, which quickly amassed 10,000 subscribers within just a month.