Amie Johnson is a British beauty and fashion YouTuber and social media sensation who has garnered over 1.6 million subscribers on her self-titled channel, formerly known as HelloItsAmie. Her channel features a variety of content, including vlogs, challenges, and daily routine videos. Amie launched her YouTube career in December 2014 and expanded her social media presence by creating a musical.ly account, where she quickly earned over 30,000 fans with just seven videos. Prior to this, she was also a content creator on Dubsmash. In addition to her YouTube success, Amie has amassed a following of 100,000 on her HelloItsAmie Instagram account, where she frequently posts fashion haul videos.