Alexa Losey is a popular video content creator known for her engaging presence on both Vine and YouTube. She initially gained recognition through her YouTube channel, smokeypinkleopard, where she established herself as a beauty and fashion guru, eventually surpassing 800,000 subscribers. Alexa uploaded her first YouTube video, "What I Got For Christmas," to her channel on Christmas Day in 2010. She later created a secondary, self-titled channel, where her beauty tutorials became known for their spontaneity and her frequent bursts into song.