Aaliyah Jay is a prominent YouTube beauty guru with a substantial following of over 1.5 million subscribers on her self-titled channel. In addition to her YouTube success, she boasts an impressive Instagram following of over 2 million followers. Aaliyah has served as a brand ambassador for Fashion Nova, further solidifying her influence in the beauty and fashion industries. She embarked on her YouTube journey in November 2011, though she didn't upload her first video until nearly a year later. One of her most popular videos, "STORY TIME: I met the side-chick!," has garnered over 2 million views since its release in September 2015. Besides her beauty and vlog content, Aaliyah has shared multiple videos of herself playing The Sims, showcasing her diverse interests.